Think Twice Before Investing in Expensive Printing SuppliesThink Twice Before Investing in Expensive Printing Supplies

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Think Twice Before Investing in Expensive Printing Supplies

When my custom-made t-shirt business began to suffer financially, I wanted to begin handing out printed advertisements and having take-home t-shirt pricing materials printed to advertise my low prices that many people didn't know about. Although I had great supplies to print on t-shirts, they differ greatly from traditional printers. I was looking to invest in a good laser printer, but I came across an online advertisement for a printing service while I was browsing. I did some quick calculations, and I figured out that I could have a huge number of professional printed materials made several times each year for just a fraction of the investment price of that new printer I was looking into. I created this blog to share my experience with other business owners looking to save cash wherever they can. For me, I saved greatly by outsourcing printing of my promotional items.


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Using Labels For Farmers Markets: Why?

Whether selling homemade jams or clothing you've made, you might be excited about the local farmers market in your area. Being able to sell your products directly to consumers can be lucrative. However, if you've not yet printed up labels for your cans, bottles, or bags, you should. Why?

Catching Customers' Eyes

Labels can actually encourage sales. If you've set out a table with your products, seeing an attractive label on a bottle or can will prompt people to come closer and handle the items. You might consider bright colors for your labels, or you may consider using a distinctive logo. Once customers have approached you and begun looking at your products, you can engage them and start talking up your wares. You might want to have sample labels printed up beforehand. You can compare different labels to see which look the most eye-catching from a distance.

Providing Ingredient or Material Information

Customers will likely have questions about what your products contain or what material your clothing or fabric items are made out of. Rather than answering the same questions over and over, allow your labels to do the work for you. Labels should include basic information about your items. If you're selling food products, consider having a nutrition work with you so that you can provide separate nutritional labels on your items. By giving customers at the farmers' market relevant details about your products, they can feel more comfortable about them. As a result, buying is something they're more likely to do.

Providing Contact Information

Labels can help your business after a purchase too. If someone buys your clothing or food at the farmers market, they might not be able to get out to the market again. However, if you've included a label on your bags or containers with your website address or phone number, customers can still reach you. If they enjoy what you're selling, they might make repeat orders without having to meet you at the farmers market again.

Making Others Aware of Your Products

Labels can help attract sales indirectly. If a customer places their bag on the table while at the farmers market or puts your products on the table in their home, your labels will be visible. Friends, family, and others can see and become intrigued by your label and your company. They may seek you out themselves. 

Labeling products can be especially effective at a farmers market. Contact a company like Dixie Labels & Systems Inc before your event so they can assist you in designing labels that are both striking and informational.