Your new product has been fully developed, designed, and manufactured, and you are ready to go to market. Congratulations! This is an exciting time in any product developer's journey, but getting off to a healthy start with a new product can be a tedious process. There is one little printed thing you can apply to the outside of new product packaging that could help you out more than you know: folded IRCs (Instant Redeemable Coupons).
IRCs are small enough that they don't crowd your package because they typically fold up into themselves, but they can work wonders to help give you a sales boost from the beginning. Take a look at the ways attached IRCs can be a valuable sales tool.
1. Sell your product to retailers with IRCs.
When a retailer accepts a new product into their inventory, they want to know that it will not just take up shelf space and not sell. One way you can help reassure them that your new product will be attractive to consumers is to attach IRCs to the package. Retailers know the value of instant savings and how that can affect a consumer's buying decision, so they may be more likely to take on your product as part of their retail inventory.
2. Sell your product to people who normally buy competitor products.
Whether it's a certain brand of boxed mac-n-cheese or a specific kind of cigarettes, consumers tend to pick a brand they like and buy that brand when they go to a store. If your product is going into a competitive market in which there are ample choices of similar products, you have to do something to get your new product noticed among a sea of competitive brands people are already buying. An IRC could very well be the tiny difference that makes customers choose your brand over something familiar.
3. Sell your new product in spite of the season.
Say you are bringing a new type of hot cocoa to the market. It's rich and chocolatey, made from organic ingredients, and totally fat-free. However, this kind of product is most often bought in the winter and your retailer wants to set up stock displays in the spring. People will be more apt to buy things out of season if those items come at a special price, so slapping some IRCs on your new hot cocoa would help the new product sell in spite of the outdoor weather.