Think Twice Before Investing in Expensive Printing SuppliesThink Twice Before Investing in Expensive Printing Supplies

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Think Twice Before Investing in Expensive Printing Supplies

When my custom-made t-shirt business began to suffer financially, I wanted to begin handing out printed advertisements and having take-home t-shirt pricing materials printed to advertise my low prices that many people didn't know about. Although I had great supplies to print on t-shirts, they differ greatly from traditional printers. I was looking to invest in a good laser printer, but I came across an online advertisement for a printing service while I was browsing. I did some quick calculations, and I figured out that I could have a huge number of professional printed materials made several times each year for just a fraction of the investment price of that new printer I was looking into. I created this blog to share my experience with other business owners looking to save cash wherever they can. For me, I saved greatly by outsourcing printing of my promotional items.


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Coming Up With An Amazing T-Shirt Design Idea

Are you looking to design an amazing t-shirt for your brand or business? If so, you've likely already discovered that coming up with a worthwhile idea is quite the task. While working with a professional t-shirt designer will help you come up with ideas, it's never too early to start coming up with ideas on your own. When coming up with ideas for your t-shirt design, there are several factors to consider. Breaking down this process into the below factors will help you come up with stellar ideas that will launch your brand or business to the next level.

Your T-Shirt is a Piece of Art

The first factor to consider is simply a state of mind: you aren't designing something simply to promote your business, you're designing a piece of art that people will wear. If you embody this state of mind, you'll be well ahead of your competition (who is likely simply putting their logo on a t-shirt). 

Where Will People Wear Your Shirt?

One of the most important factors to consider is where people will be wearing your shirt. Where, and when, will they be donning your shirt? Will they be going out on the town? Will they be wearing it on casual Friday at work? 

Design a t-shirt that can be worn throughout one's daily life. Avoid the mistake of designing a boring shirt that people relegate to wearing when they are off work and lounging at home. You want your shirt to be seen!

What Colors Will You Use?

Before you worry about the specific image on the t-shirt, consider the colors you'd like to use. What color will the fabric be? What are the prominent colors in the image that will be on the shirt? Avoid the temptation to use blended colors; instead, focus on solid colors. You'll also want to outline any text with dark bold to make it pop.

Will People Actually Wear Your Shirt?

The last and most important factor to consider is if people will actually wear what you're designing. If the design is unimaginative and not considered 'cool,' then your shirt will never see the light of day. Conversely, a great design may result in your shirt becoming the person's favorite shirt, being worn out several times per month (or even week). 

Resist the urge to design your shirt yourself. After you have considered the above factors, it's time to go to a t-shirt designer with all of your ideas.