Think Twice Before Investing in Expensive Printing SuppliesThink Twice Before Investing in Expensive Printing Supplies

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Think Twice Before Investing in Expensive Printing Supplies

When my custom-made t-shirt business began to suffer financially, I wanted to begin handing out printed advertisements and having take-home t-shirt pricing materials printed to advertise my low prices that many people didn't know about. Although I had great supplies to print on t-shirts, they differ greatly from traditional printers. I was looking to invest in a good laser printer, but I came across an online advertisement for a printing service while I was browsing. I did some quick calculations, and I figured out that I could have a huge number of professional printed materials made several times each year for just a fraction of the investment price of that new printer I was looking into. I created this blog to share my experience with other business owners looking to save cash wherever they can. For me, I saved greatly by outsourcing printing of my promotional items.


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Opening Your Own Retail Store? 2 Tips To Make Your Customers Happy

If you are opening your own retail store this can be exciting as well as stressful. No matter how large or small your store is, you need to ensure you keep your customers happy so they keep coming back. Below are two ways you can do this to help you get started.

Eurototes Shopping Bags

There are many types of shopping bags available from the plain and simple to more decorative bags. Using decorative bags is a good option, as well as ensuring the bags are very durable and sturdy. This will make you stand out from the crowd and your customers will know the contents inside the bag are safe and secure.

The best way to do this is to choose eurototes. You can purchase them in a variety of thicknesses and they are available in various types of papers, such as glossy, matte, laminated, wood-free, textured, and recycled. Once you choose your bag you can hire a printing company to print your logo on the bag, as well as any kind of message that you want.

You can choose from any font, as well as the size of lettering that you would like. Choose the lettering color so that it goes well with the bag. For example, if you choose white bags, use black or another darker color. If you have black bags, you could choose silver or gold to make them stand out.

Train Your Staff

Because you will likely not be at the store all the time and may be in the back when you are, you need to train your store employees to ensure they keep your customers happy. This is because your sales associates represent your brand. This training may be making sure they understand your store's operational procedures, understand the products that you sell, and understand good customer service practices.

Hire someone to simply stand at the entrance and greet customers as they walk through the door. Your sales associates should ask the customer if they need help only one time. They should never follow the customers around the store but simply be available to them if they need help.

You need to have ongoing training with your employees. This is especially true of new hires or if you hire seasonal employees.  

Train your closing staff to have your retail store ready to open the next morning. This way you will not have to worry about doing anything except to open the door. This may take them longer but it will be well worth it.

Besides these things, make sure your store is always clean and keep your products in stock as much as you can.

For more information, you will want to contact a company such as The Bag Ladies.