When you are creating decals in order for people to put on their cars to support your business, you need to be smart about it. You are going to be investing a lot of money in this decal and you want it to be as effective as possible. Here are some tips for making sure that your vehicle decal advertisement campaign is successful.
1. Offer Decals and Magnets
Your first step is to order both decals and magnets that have the same logo on them. Some people are not comfortable with putting semi-permanent stickers on their vehicles, especially if they need to resell these vehicles or are concerned with keeping them looking nice. As a result, these people will not take a decal when you offer them one and you will, therefore, lose out on an advertising opportunity, as well as an opportunity to connect with your customer. If you offer both magnets and decals to customers, no one will have any qualms about how permanent the item that they put on their vehicle is.
2. Consider Shine or GIitter
If you have a very simple design that does not require a lot of reading, then you might want to consider having a shine matte finish applied to all of your decals. This will make the decals more resistant to water and will increase the overall visibility of your decals because the shine will catch people's eyes as they are driving. This will allow you to get more people interested in your decals and improve exposure levels.
You could also consider using a glitter finish on your decals. The glitter finish will make your decal rougher and less likely to be shredded if debris should hit it, as well as increasing the visibility of the decal design because it is reflecting the light as people drive by. Either of these finishes is an intriguing option that will allow you to increase the exposure of your decal.
3. Make a Contest
Finally, consider making a contest out of your decals. For example, have people post images of your decal on their vehicles to social media and tag your company. Out of all the people who submitted images, choose one randomly to win one of your products or some other prize. This will allow you to entice people into using your decal. Make sure that the decal is large and easy to recognize if you are going to go the contest route.
For more information, talk to a company that specializes in vehicle decal printing (such as Universal Printing).