If you own or manage a salon, then it is important to have outstanding brochures that customers can browse at your salon and take home to share with friends. Sure, your customers can tell their friends about your great salon services, but they may only share their own experience with the service they obtained and not the other wonderful treatments you offer. Here are some tips on how to create brochures that lead to you gaining new customers who may become your money-making regulars.
1. Use Design to Create an Experience
You don't want your brochure to be a boring list of your services and prices. You want to instead make your prime print marketing tool into an "experience" that makes your future-clients feel like they are already in your salon while browsing it. You also want your design to be so eye-catching that a person passing by when it is sitting on the table cannot help but look to see what is inside of that amazing booklet.
Tailor the design to mimic the reputation you want your salon to have and what sets your salon apart from others. Do you offer high-tech, cutting edge services? If so, then a black background with colored print can give customers a feeling of the sophisticated styles you specialize in. Do you want people to know they can look forward to a tranquil, eco-friendly experience at your salon? If that is more your style, then a green and beige color theme may be more for you.
To help inspire you, many printing services offer design templates that you can browse. Once you find a basic design you love, you can then adjust the color scheme and make other small changes until the final design feels right.
2. Choose the Right Paper
Opting for quality paper for your brochures is important, as your brochure will give many people their first impression of your entire business. If they see that you went for the thinnest, cheapest paper, then they may whether you also skimp on quality when it comes to the products you use during salon services. You also want to have your brochure printed on paper that is heavy enough that it can be tucked away in a drawer by a customer and then pulled out over and over without damaging it. However, paper that is too heavy can be difficult to stay folded.
Experts recommend brochure paper that is 170 to 300 GSM, which stands for grams per square meter. This weight is heavy enough to withstand wear and tear, yet light enough to fold properly and stay folded.
3. Consider Special Paper Finishes to Stimulate the Senses
If you think your only brochure paper finish choices are matte or glossy, then think again. Choosing a special finish to use on just a page or two of your brochure can stimulate the senses of your customers, just as you do in the salon. You can create texture with the following:
- UV varnish, which creates a smooth, raised, glossy design
- Foil stamping, which also creates a raised design that is instead metallic and textured
- Embossing, which creates areas where the paper itself is raised
While special finishes are great to stimulate customers' senses as they browse your brochure, stick to just one or two, as using them too much throughout your entire brochure can be a bit overwhelming to the senses instead of providing the slight stimulation you seek.
Salon brochures are important to not only advertise your services and prices, but to also give future clients a "feel" of what your salon is like while they are browsing it. Follow these tips and be sure to choose a quality brochure printing company to make sure your final product is one you and your customers love. Click here for more information.